Abstract
Classic literature reviews help advance a subject area. In this article, we discuss the types of review articles and what kinds of review articles are likely to be impactful. In the case of theme- based reviews, we suggest that framework-based reviews that use a framework such as TCCM (Theory, Context, Characteristics, Methods) are generally more impactful than other types of reviews such as bibliometric reviews or narrative reviews. Reviews that develop classic theories are also very useful and insightful. Overall, successful review articles identify research gaps and set future research agenda.
| Original language | English |
|---|---|
| Pages (from-to) | 337-340 |
| Number of pages | 4 |
| Journal | Journal of Business Research |
| Volume | 133 |
| DOIs | |
| State | Published - Sep 2021 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2021 Elsevier Inc.
Keywords
- Bibliometric
- Framework
- Literature Review
- Research Agenda
- Research Gap
- Systematic Review
ASJC Scopus subject areas
- Marketing
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