TY - GEN
T1 - Web site assessment in the airline industry
T2 - An empirical study of GCC airline companies
AU - Alwahaishi, Saleh
AU - Snášel, Václav
AU - Nehari-Talet, Amine
PY - 2009
Y1 - 2009
N2 - Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality is now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes an Airline Website Assessment Index (AWAI) - an index that assesses the website's in four distinct areas transactional content, informational content, website design, and passenger enjoyment support. The AWAI scoring mechanism is explained and the index was applied on the top seven airline companies in the Arabian Gulf Cooperation Council (GCC) Countries. Finally, conclusions and implications derived from this study are presented. This paper would be of a great help when Airlines' websites need to be evaluated or ranked.
AB - Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality is now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes an Airline Website Assessment Index (AWAI) - an index that assesses the website's in four distinct areas transactional content, informational content, website design, and passenger enjoyment support. The AWAI scoring mechanism is explained and the index was applied on the top seven airline companies in the Arabian Gulf Cooperation Council (GCC) Countries. Finally, conclusions and implications derived from this study are presented. This paper would be of a great help when Airlines' websites need to be evaluated or ranked.
UR - http://www.scopus.com/inward/record.url?scp=71449107243&partnerID=8YFLogxK
U2 - 10.1109/ICADIWT.2009.5273863
DO - 10.1109/ICADIWT.2009.5273863
M3 - Conference contribution
AN - SCOPUS:71449107243
SN - 9781424444571
T3 - 2nd International Conference on the Applications of Digital Information and Web Technologies, ICADIWT 2009
SP - 193
EP - 198
BT - 2nd International Conference on the Applications of Digital Information and Web Technologies, ICADIWT 2009
ER -