Virtual reality vs traditional previews: the role of self-construal in customer decision-making
- M. S. Balaji
- , Yangyang Jiang
- , Yogesh K. Dwivedi
- , Abhishek Behl*
- , Kokil Jain
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
7
Scopus
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