Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research

Yogesh K. Dwivedi; Elvira Ismagilova; Nripendra P. Rana; Vishanth Weerakkody

doi:10.1007/978-3-030-29374-1_28

Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research

Yogesh K. Dwivedi
, Elvira Ismagilova
, Nripendra P. Rana^*
, Vishanth Weerakkody

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

13 Scopus citations

Abstract

Social media plays an important role in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by b2b companies. The current study focuses on a number of aspects of social media such as: the effect of social media; social media tools; social media use; adoption of social media use and its barriers; social media strategies; and measuring the effectiveness of the use of social media. This research provides a valuable synthesis of the relevant literature on social media in the b2b context by analysing and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both academics and practitioners.

Original language	English
Title of host publication	Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings
Editors	Ilias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki
Publisher	Springer Verlag
Pages	345-355
Number of pages	11
ISBN (Print)	9783030293734
DOIs	https://doi.org/10.1007/978-3-030-29374-1_28
State	Published - 2019
Externally published	Yes
Event	18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway Duration: 18 Sep 2019 → 20 Sep 2019

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11701 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019
Country/Territory	Norway
City	Trondheim
Period	18/09/19 → 20/09/19

Bibliographical note

Publisher Copyright:
© 2019, IFIP International Federation for Information Processing.

Keywords

B2B
Literature review
Social media

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-030-29374-1_28

Cite this

Dwivedi, Y. K., Ismagilova, E., Rana, N. P., & Weerakkody, V. (2019). Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research. In I. O. Pappas, I. O. Pappas, J. Krogstie, L. Jaccheri, P. Mikalef, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings (pp. 345-355). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-030-29374-1_28

Dwivedi, Yogesh K. ; Ismagilova, Elvira ; Rana, Nripendra P. et al. / Use of Social Media by b2b Companies : Systematic Literature Review and Suggestions for Future Research. Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. editor / Ilias O. Pappas ; Ilias O. Pappas ; John Krogstie ; Letizia Jaccheri ; Patrick Mikalef ; Yogesh K. Dwivedi ; Matti Mäntymäki. Springer Verlag, 2019. pp. 345-355 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Dwivedi, YK, Ismagilova, E, Rana, NP & Weerakkody, V 2019, Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research. in IO Pappas, IO Pappas, J Krogstie, L Jaccheri, P Mikalef, YK Dwivedi & M Mäntymäki (eds), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11701 LNCS, Springer Verlag, pp. 345-355, 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Trondheim, Norway, 18/09/19. https://doi.org/10.1007/978-3-030-29374-1_28

Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research. / Dwivedi, Yogesh K.; Ismagilova, Elvira; Rana, Nripendra P. et al.
Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. ed. / Ilias O. Pappas; Ilias O. Pappas; John Krogstie; Letizia Jaccheri; Patrick Mikalef; Yogesh K. Dwivedi; Matti Mäntymäki. Springer Verlag, 2019. p. 345-355 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Dwivedi YK, Ismagilova E, Rana NP, Weerakkody V. Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research. In Pappas IO, Pappas IO, Krogstie J, Jaccheri L, Mikalef P, Dwivedi YK, Mäntymäki M, editors, Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. Springer Verlag. 2019. p. 345-355. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-29374-1_28