Unlocking the potential of women in a male dominated society: Key challenges and solutions in integrating women in digital economic activities

This study aimed to explore the challenges faced by women in participating in digital economic activities in Bangladesh and explore solutions to the challenges encountered by women while engaging in digital economic activities in Bangladesh. A qualitative approach was employed with 16 women directly involved in digital economic activities and research interviewed. These interviews provided rich qualitative data and outlined some challenges and possible solutions to promote women's engagement in the digital economy in Bangladesh. Key challenges identified were a lack of technological knowledge and interest, higher costs and inflation, higher interest rates on loans, a complicated loans process, male domination, lower government support, and few digital educational programs. Solutions proposed included: training and development programs, increased seminars and symposiums, more government funding, interest-free loans, a simple loan process, technological education, as well as the establishment of childcare centers. Henceforth, the current offers theoretical and practical implications.