Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis

Abdullah Baabdullah; Yogesh Dwivedi; Michael Williams; Prabhat Kumar

doi:10.1007/978-3-319-25013-7_8

Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis

Abdullah Baabdullah
, Yogesh Dwivedi^*
, Michael Williams
, Prabhat Kumar

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

7 Scopus citations

Abstract

Utilising Mobile Internet (M-Internet) services would increase socio-economic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users’ intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5 %. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.

Original language	English
Title of host publication	Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings
Editors	Winfried Lamersdorf, Jan Hidders, Marijn Janssen, Bram Klievink, Anneke Zuiderwijk, Matti Mäntymäki, Bastiaan van Loenen
Publisher	Springer Verlag
Pages	95-106
Number of pages	12
ISBN (Print)	9783319250120
DOIs	https://doi.org/10.1007/978-3-319-25013-7_8
State	Published - 2015
Externally published	Yes
Event	14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015 - Delft, Netherlands Duration: 13 Oct 2015 → 15 Oct 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9373
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015
Country/Territory	Netherlands
City	Delft
Period	13/10/15 → 15/10/15

Bibliographical note

Publisher Copyright:
© IFIP International Federation for Information Processing 2015.

Keywords

Innovativeness
M-Internet
Perceived risk
Saudi Arabia
UTAUT2

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-319-25013-7_8

Cite this

Baabdullah, A., Dwivedi, Y., Williams, M., & Kumar, P. (2015). Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis. In W. Lamersdorf, J. Hidders, M. Janssen, B. Klievink, A. Zuiderwijk, M. Mäntymäki, & B. van Loenen (Eds.), Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings (pp. 95-106). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9373). Springer Verlag. https://doi.org/10.1007/978-3-319-25013-7_8

Baabdullah, Abdullah ; Dwivedi, Yogesh ; Williams, Michael et al. / Understanding the adoption of mobile internet in the Saudi Arabian context : Results from a descriptive analysis. Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. editor / Winfried Lamersdorf ; Jan Hidders ; Marijn Janssen ; Bram Klievink ; Anneke Zuiderwijk ; Matti Mäntymäki ; Bastiaan van Loenen. Springer Verlag, 2015. pp. 95-106 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis",

abstract = "Utilising Mobile Internet (M-Internet) services would increase socio-economic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users{\textquoteright} intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5 \%. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.",

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Baabdullah, A, Dwivedi, Y, Williams, M & Kumar, P 2015, Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis. in W Lamersdorf, J Hidders, M Janssen, B Klievink, A Zuiderwijk, M Mäntymäki & B van Loenen (eds), Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9373, Springer Verlag, pp. 95-106, 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, Netherlands, 13/10/15. https://doi.org/10.1007/978-3-319-25013-7_8

Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis. / Baabdullah, Abdullah; Dwivedi, Yogesh; Williams, Michael et al.
Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. ed. / Winfried Lamersdorf; Jan Hidders; Marijn Janssen; Bram Klievink; Anneke Zuiderwijk; Matti Mäntymäki; Bastiaan van Loenen. Springer Verlag, 2015. p. 95-106 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9373).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Understanding the adoption of mobile internet in the Saudi Arabian context

T2 - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015

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AU - Williams, Michael

AU - Kumar, Prabhat

N1 - Publisher Copyright: © IFIP International Federation for Information Processing 2015.

PY - 2015

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N2 - Utilising Mobile Internet (M-Internet) services would increase socio-economic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users’ intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5 %. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.

AB - Utilising Mobile Internet (M-Internet) services would increase socio-economic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users’ intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5 %. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.

KW - Innovativeness

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A2 - van Loenen, Bastiaan

PB - Springer Verlag

Y2 - 13 October 2015 through 15 October 2015

ER -

Baabdullah A, Dwivedi Y, Williams M, Kumar P. Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis. In Lamersdorf W, Hidders J, Janssen M, Klievink B, Zuiderwijk A, Mäntymäki M, van Loenen B, editors, Open and Big Data Management and Innovation - 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Proceedings. Springer Verlag. 2015. p. 95-106. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-25013-7_8

Understanding the adoption of mobile internet in the Saudi Arabian context: Results from a descriptive analysis

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this