Understanding factors for successful adoption of WEB 2.0 applications

Yogesh K. Dwivedi; Michael D. Williams; Boumediene Ramdani; Suraj Niranjan; Vishanth Weerakkody

Understanding factors for successful adoption of WEB 2.0 applications

Yogesh K. Dwivedi^*, Michael D. Williams, Boumediene Ramdani, Suraj Niranjan, Vishanth Weerakkody

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

16 Scopus citations

Abstract

As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high adoption rate. Although many studies have examined factors affecting consumer adoption of commercial web applications such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of web 2.0 applications. Technology Acceptance Model (TAM) has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users' intentions to adopt Web 2.0 applications, which ultimately influences the actual usage of such technologies.

Original language	English
State	Published - 2011
Externally published	Yes
Event	19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011 - Helsinki, Finland Duration: 9 Jun 2011 → 11 Jun 2011

Conference

Conference	19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011
Country/Territory	Finland
City	Helsinki
Period	9/06/11 → 11/06/11

Keywords

Adoption
Social technology
TAM
Web 2.0

ASJC Scopus subject areas

Information Systems

Cite this

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title = "Understanding factors for successful adoption of WEB 2.0 applications",

abstract = "As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high adoption rate. Although many studies have examined factors affecting consumer adoption of commercial web applications such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of web 2.0 applications. Technology Acceptance Model (TAM) has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users' intentions to adopt Web 2.0 applications, which ultimately influences the actual usage of such technologies.",

keywords = "Adoption, Social technology, TAM, Web 2.0",

author = "Dwivedi, \{Yogesh K.\} and Williams, \{Michael D.\} and Boumediene Ramdani and Suraj Niranjan and Vishanth Weerakkody",

year = "2011",

language = "English",

note = "19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011 ; Conference date: 09-06-2011 Through 11-06-2011",

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TY - CONF

T1 - Understanding factors for successful adoption of WEB 2.0 applications

AU - Dwivedi, Yogesh K.

AU - Williams, Michael D.

AU - Ramdani, Boumediene

AU - Niranjan, Suraj

AU - Weerakkody, Vishanth

PY - 2011

Y1 - 2011

N2 - As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high adoption rate. Although many studies have examined factors affecting consumer adoption of commercial web applications such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of web 2.0 applications. Technology Acceptance Model (TAM) has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users' intentions to adopt Web 2.0 applications, which ultimately influences the actual usage of such technologies.

AB - As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high adoption rate. Although many studies have examined factors affecting consumer adoption of commercial web applications such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of web 2.0 applications. Technology Acceptance Model (TAM) has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users' intentions to adopt Web 2.0 applications, which ultimately influences the actual usage of such technologies.

KW - Adoption

KW - Social technology

KW - TAM

KW - Web 2.0

UR - https://www.scopus.com/pages/publications/84870650212

M3 - Paper

AN - SCOPUS:84870650212

T2 - 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011

Y2 - 9 June 2011 through 11 June 2011

ER -

Understanding factors for successful adoption of WEB 2.0 applications

Abstract

Conference

Keywords

ASJC Scopus subject areas

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Cite this