Understanding consumer travel behavior during covid-19

Xianglan Chen, Yachao Duan, Laiba Ali, Yahui Duan, Kisang Ryu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

Since the COVID-19 outbreak worldwide, the global tourism industry has taken a severe hit. To fully understand the impact of the pandemic on tourists’ travel behavior, an intercultural survey was carried out through a large-scale online questionnaire. This survey aims to determine whether cultural differences and different ages might play a role in tourists’ behavior during the COVID-19. Data collected from 942 respondents from mainland China and overseas through different age groups were subjected to data analysis. The results demonstrate cognition and consumer behavior differentiate culturally and significantly between different ages, which is highlighted when they choose travel modes, transportation, and companions. The implications of the study are also provided in the end.

Original languageEnglish
Article number13330
JournalSustainability
Volume13
Issue number23
DOIs
StatePublished - 1 Dec 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2021 by the authors. Li-censee MDPI, Basel, Switzerland.

Keywords

  • COVID-19
  • Consumer behavior
  • Travel behavior

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Hardware and Architecture
  • Computer Networks and Communications
  • Management, Monitoring, Policy and Law

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