The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games

Amir Zaib Abbasi*, Muhammad Umair Shah, Umair Rehman, Helmut Hlavacs, Ding Hooi Ting, Saima Nisar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

19 Scopus citations

Abstract

This study aims to investigate the impact of personality dimensions on consumer videogame engagement. We distributed the study questionnaire to gamers aged 16-19 years and managed to get three-hundred-and-eighty valid respondents who provided data in the form of a self-report using HEXACO-100 items and consumer videogame engagement constructs. WarpPLS 7.0 version was employed and the impact of personality dimensions on consumer videogame engagement was assessed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Our findings indicate that personality traits such as consciousness and extraversion impact consumer videogame engagement, whereas agreeableness, emotionality, openness-to-experience, and honesty-humility do not. Our study explores the utility of the HEXACO-100 item to assess the personality factors that can predict consumer videogame engagement. The article discusses the results and offers the practical and theoretical implications of our findings.

Original languageEnglish
Article number9328767
Pages (from-to)17392-17410
Number of pages19
JournalIEEE Access
Volume9
DOIs
StatePublished - 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2013 IEEE.

Keywords

  • HEXACO personality model
  • PLS-SEM approach
  • Personality factors
  • consumer videogame engagement

ASJC Scopus subject areas

  • General Computer Science
  • General Materials Science
  • General Engineering

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