The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures

Osman Mohamad; Craig C. Julian; Zafar U. Ahmed; Sefnedi

doi:10.1007/978-3-319-18687-0_81

The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures

Osman Mohamad^*, Craig C. Julian, Zafar U. Ahmed, Sefnedi

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation and inter-functional coordination) significantly positively influence three dimensions of export marketing management competency (export product management, export pricing management, and export distribution management competency).

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	209-213
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-18687-0_81
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Customer Orientation
Export Market
Export Performance
Firm Performance
Market Orientation

ASJC Scopus subject areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-18687-0_81

Cite this

Mohamad, O., Julian, C. C., Ahmed, Z. U., & Sefnedi (2015). The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 209-213). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-18687-0_81

Mohamad, Osman ; Julian, Craig C. ; Ahmed, Zafar U. et al. / The Relationship between Export Marketing Competency and Market Orientation : The Significance for Export Market Ventures. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 209-213 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation and inter-functional coordination) significantly positively influence three dimensions of export marketing management competency (export product management, export pricing management, and export distribution management competency).",

keywords = "Customer Orientation, Export Market, Export Performance, Firm Performance, Market Orientation",

author = "Osman Mohamad and Julian, \{Craig C.\} and Ahmed, \{Zafar U.\} and Sefnedi",

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year = "2015",

doi = "10.1007/978-3-319-18687-0\_81",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Mohamad, O, Julian, CC, Ahmed, ZU & Sefnedi 2015, The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 209-213. https://doi.org/10.1007/978-3-319-18687-0_81

The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures. / Mohamad, Osman; Julian, Craig C.; Ahmed, Zafar U. et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 209-213 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The Relationship between Export Marketing Competency and Market Orientation

T2 - The Significance for Export Market Ventures

AU - Mohamad, Osman

AU - Julian, Craig C.

AU - Ahmed, Zafar U.

AU - Sefnedi,

PY - 2015

Y1 - 2015

N2 - This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation and inter-functional coordination) significantly positively influence three dimensions of export marketing management competency (export product management, export pricing management, and export distribution management competency).

AB - This study examines the empirical link between market orientation and export marketing management competency in Indonesian export market ventures. The sample consisted of 109 firms that were engaged in a wide cross-section of industries. The findings indicate that the three dimensions of market orientation (customer orientation, competitor orientation and inter-functional coordination) significantly positively influence three dimensions of export marketing management competency (export product management, export pricing management, and export distribution management competency).

KW - Customer Orientation

KW - Export Market

KW - Export Performance

KW - Firm Performance

KW - Market Orientation

UR - https://www.scopus.com/pages/publications/85125254324

U2 - 10.1007/978-3-319-18687-0_81

DO - 10.1007/978-3-319-18687-0_81

M3 - Chapter

AN - SCOPUS:85125254324

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 209

EP - 213

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Mohamad O, Julian CC, Ahmed ZU, Sefnedi. The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 209-213. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-18687-0_81

The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this