The management education by internet readiness (mebir) scale: Developing a scale to assess personal readiness for internet-mediated management education

John A. Parnell*, Shawn Carraher

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

44 Scopus citations

Abstract

Although online delivery of management education is one of the most critical issues facing business schools and corporate universities, instruments to measure a prospective learner's readiness to participate in the online academic environment have been slow to develop. This article reports on the development of the Management Education by Internet Readiness (MEBIR) scale. The MEBIR scale can assist both online management education providers and prospective learners in determining the extent to which online delivery of management-related content is likely to be effective.

Original languageEnglish
Pages (from-to)431-446
Number of pages16
JournalJournal of Management Education
Volume27
Issue number4
DOIs
StatePublished - Aug 2003
Externally publishedYes

Keywords

  • Internet
  • MEBIR
  • management education
  • online delivery
  • scale

ASJC Scopus subject areas

  • Education
  • General Business, Management and Accounting

Fingerprint

Dive into the research topics of 'The management education by internet readiness (mebir) scale: Developing a scale to assess personal readiness for internet-mediated management education'. Together they form a unique fingerprint.

Cite this