Abstract
The image of a tourist destination must be thoroughly investigated before product positioning attempts are under-taken. Components of a state's tourist image for the state of Utah were identified using factor analysis. Four main components of a state s tourist image and three independent variables emerged. Further analysis revealed that within components, two population characteristics, amount of touring experience in the state of destination, and region of primary residence, significantly affected image scores. Destination marketing efforts therefore need to reflect regional image differences when positioning a state's tourism produces). Though this study relates to states in the USA transferability of its observations to other tourist destinations is quite feasible.
| Original language | English |
|---|---|
| Pages (from-to) | 331-340 |
| Number of pages | 10 |
| Journal | Tourism Management |
| Volume | 12 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 1991 |
Bibliographical note
Funding Information:nowledges the financial assistance provided by the Professional Developm&t-Quality of Working Life Award Committee of Uiited University Professions, State University of New York, which helped in the completion of this study.
ASJC Scopus subject areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management