The impact of security and customization on continuance intention of M-banking

Mousa Albashrawi*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

User satisfaction is crucial to reinforce continued usage intention of m-banking. Since banking industry considers satisfaction and loyalty as bottom-line goals, antecedents of such consequence need to be investigated. Prior research has focused more on m-banking behavioral intention rather m-banking continuance intention nevertheless the latter shows more strategic and economic value. Secondly, the role of customization and security, though its importance, has been overlooked in m-banking research. Technology acceptance model (TAM) with extended expectation-confirmation model in IT (ECM-IT) are employed to evaluate the factors influencing satisfaction, which in turn influences continuance intention of m-banking. Structural equation modeling (SEM) will be used to analyze the data and test the developed hypotheses. This research in progress has potential contributions to both academia and industry.

Original languageEnglish
Title of host publicationProceedings of the 12th IADIS International Conference Information Systems 2019, IS 2019
EditorsMiguel Baptista Nunes, Pedro Isaias, Philip Powell, Pascal Ravesteijn, Guido Ongena, Luis Rodrigues
PublisherIADIS Press
Pages260-264
Number of pages5
ISBN (Electronic)9789898533876
DOIs
StatePublished - 2019

Publication series

NameProceedings of the 12th IADIS International Conference Information Systems 2019, IS 2019

Bibliographical note

Publisher Copyright:
© 2019 IADIS Press. All rights reserved.

Keywords

  • Continued usage intention
  • Customization
  • ECM-IT
  • M-banking
  • Security
  • TAM

ASJC Scopus subject areas

  • Software
  • Information Systems
  • Computer Science Applications
  • Hardware and Architecture

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