Abstract
User satisfaction is crucial to reinforce continued usage intention of m-banking. Since banking industry considers satisfaction and loyalty as bottom-line goals, antecedents of such consequence need to be investigated. Prior research has focused more on m-banking behavioral intention rather m-banking continuance intention nevertheless the latter shows more strategic and economic value. Secondly, the role of customization and security, though its importance, has been overlooked in m-banking research. Technology acceptance model (TAM) with extended expectation-confirmation model in IT (ECM-IT) are employed to evaluate the factors influencing satisfaction, which in turn influences continuance intention of m-banking. Structural equation modeling (SEM) will be used to analyze the data and test the developed hypotheses. This research in progress has potential contributions to both academia and industry.
| Original language | English |
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| Title of host publication | Proceedings of the 12th IADIS International Conference Information Systems 2019, IS 2019 |
| Editors | Miguel Baptista Nunes, Pedro Isaias, Philip Powell, Pascal Ravesteijn, Guido Ongena, Luis Rodrigues |
| Publisher | IADIS Press |
| Pages | 260-264 |
| Number of pages | 5 |
| ISBN (Electronic) | 9789898533876 |
| DOIs | |
| State | Published - 2019 |
Publication series
| Name | Proceedings of the 12th IADIS International Conference Information Systems 2019, IS 2019 |
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Bibliographical note
Publisher Copyright:© 2019 IADIS Press. All rights reserved.
Keywords
- Continued usage intention
- Customization
- ECM-IT
- M-banking
- Security
- TAM
ASJC Scopus subject areas
- Software
- Information Systems
- Computer Science Applications
- Hardware and Architecture