Abstract
The invention of ChatGPT in late 2022 has seen increasing use of generative artificial intelligence (GenAI) chatbots in education. Therefore, the research was conducted to understand GenAI chatbot experiences by investigating the impact of Enablers & Disablers on Students' Switching Intention from Generative AI Chatbots (ChatGPT) using push and pull theory. 207 valid Survey responses were collected between April 2024 and May 2024 from students across various study levels starting from high school to doctoral level. The data was analyzed using SPSS and proposed relationships were assessed using SMART-PLS structural equation modeling tool. The study found a positive significant impact of perceived risk and less social interaction on switching intention. If there is continuously less interaction between students and tutors and there are risks associated with using the generative chatbot, students intend to switch away from using this tool.
| Original language | English |
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| State | Published - 2024 |
| Event | 1st Saudi Conference on Information Systems, SaudiCIS 2024 - Dhahran, Saudi Arabia Duration: 19 Nov 2024 → 21 Nov 2024 |
Conference
| Conference | 1st Saudi Conference on Information Systems, SaudiCIS 2024 |
|---|---|
| Country/Territory | Saudi Arabia |
| City | Dhahran |
| Period | 19/11/24 → 21/11/24 |
Bibliographical note
Publisher Copyright:© 2024 1st Saudi Conference on Information Systems, SaudiCIS 2024. All rights reserved.
Keywords
- ChatGPT
- Disablers
- Education
- Enablers
- Generative AI
- Push and Pull theory
- Social Interaction
- Switching Intention
- Technology Risk
- technology post-adoption
ASJC Scopus subject areas
- Information Systems
- Artificial Intelligence
- Business and International Management
- Information Systems and Management