The evolution of social media influence - A literature review and research agenda

Purva Grover; Arpan Kumar Kar; Yogesh Dwivedi

doi:10.1016/j.jjimei.2022.100116

The evolution of social media influence - A literature review and research agenda

Purva Grover^*, Arpan Kumar Kar, Yogesh Dwivedi

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

63 Scopus citations

Abstract

Every aspect of human activities has been influenced by social media, but how this influence is affecting individual decision making in different context had not been studied yet. This article tries to investigate social media influences at individual level with respect to different contexts such as organization, marketplace, and social environment. 132 articles had been selected for the review process. The findings have been presented using the lens of Theory, Context, Characteristics and Methodology. This article presents social media influence phenomenon within an individual. The article concludes by highlighting literature gaps and future research directions. This review makes the relevant contribution to the field of computer mediated communications.

Original language	English
Article number	100116
Journal	International Journal of Information Management Data Insights
Volume	2
Issue number	2
DOIs	https://doi.org/10.1016/j.jjimei.2022.100116
State	Published - Nov 2022
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2022 The Authors

Keywords

Social media
Social media marketing
Technology influence

ASJC Scopus subject areas

Management Information Systems
Information Systems
Industrial and Manufacturing Engineering
Library and Information Sciences
Information Systems and Management
Artificial Intelligence

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10.1016/j.jjimei.2022.100116

Cite this

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The evolution of social media influence - A literature review and research agenda

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this