The Determinants of Consumer Acceptance of Autonomous Vehicles: A Case Study in Riyadh, Saudi Arabia

Ibrahim Alsghan*, Uneb Gazder, Khaled Assi, Gazi Hassan Hakem, Mohammad Abduljalil Sulail, Osamah Abdulrahman Alsuhaibani

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Abstract

The factors affecting the acceptance of Autonomous Vehicles (AVs) in Saudi Arabia were examined by conducting a stated choice survey among 500 participants. Descriptive analysis showed that the participants believed that using AVs will decrease the risk of car crashes and help them safely reach their destination. Parametric analysis and prediction models showed a wide variation in public opinion regarding willingness to use AVs, despite an average high score on this factor. The study found that the trust in AVs was low, and women favored AVs more than men. Prediction models showed that age, trust, and being tech-savvy determine the willingness to use AVs. As younger participants had a high willingness to use AVs, we recommended focusing on changing the perception of older drivers to increase overall AV acceptance by increasing their trust in this new technology and highlighting the features of AVs. From the findings of this study, it is expected that wide-scale adoption of AV depends upon its competitiveness with the traditional and its performance in terms of enhancing road safety.

Original languageEnglish
Pages (from-to)1375-1387
Number of pages13
JournalInternational Journal of Human-Computer Interaction
Volume38
Issue number14
DOIs
StatePublished - 2022

Bibliographical note

Publisher Copyright:
© 2021 Taylor & Francis Group, LLC.

ASJC Scopus subject areas

  • Human Factors and Ergonomics
  • Human-Computer Interaction
  • Computer Science Applications

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