Strategic marketing of tourism technology to the soviet union

This paper examines the reasons why the Soviet tourism industry has remained underdeveloped. Besides exploring its present state of affairs, the paper suggests how the U.S. tourism multinationals can reap dividends from the burgeoning tourists trade in the Soviet Union. They can do so by marketing their globally acclaimed tourism technology and know-how in response to the incentives offered to the foreign corporations by the contemporary Soviet government in the eras of glasnost and perestroike.