Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention

Umair Rehman; Muhammad Umair Shah; Amir Zaib Abbasi; Farkhund Iqbal

Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention

Umair Rehman, Muhammad Umair Shah, Amir Zaib Abbasi, Farkhund Iqbal

Interdisciplinary Research Center for Finance and Digital Economy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

The purpose of the current study is to explore whether emotional experiences prompted due to human-social robot interaction in retail environments significantly influence consumers' purchase intentions. This present study focuses primarily on emotional experience, comprising factors, namely, enjoyment, arousal, and emotional involvement. The study tests the conceptual model on a sample of 229 respondents using the PLS-SEM (Partial Least Squares - Structural Equation Modeling) approach. The results reveal that emotional experiences significantly impact consumers' purchase intentions in retail settings. All three emotional experiences, including enjoyment, emotional involvement, and arousal were significant in shaping consumers' purchase intentions. The study findings offer unique insights for manufacturers developing social robots for the retail sector. The present research extends the current body of work exploring hedonic predictors of consumers' purchase intentions in novel socio-technical contexts, such as social robotics.

Original language	English
Title of host publication	Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Editors	Tung X. Bui
Publisher	IEEE Computer Society
Pages	1510-1519
Number of pages	10
ISBN (Electronic)	9780998133164
State	Published - 2023
Event	56th Annual Hawaii International Conference on System Sciences, HICSS 2023 - Virtual, Online, United States Duration: 3 Jan 2023 → 6 Jan 2023

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
Volume	2023-January
ISSN (Print)	1530-1605

Conference

Conference	56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Country/Territory	United States
City	Virtual, Online
Period	3/01/23 → 6/01/23

Bibliographical note

Publisher Copyright:
© 2023 IEEE Computer Society. All rights reserved.

Keywords

Emotional Experiences
Hedonic Consumption
Purchase Intentions
Retail
Social Robots

ASJC Scopus subject areas

General Engineering

Cite this

Rehman, U., Shah, M. U., Abbasi, A. Z., & Iqbal, F. (2023). Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention. In T. X. Bui (Ed.), Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 (pp. 1510-1519). (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2023-January). IEEE Computer Society.

Rehman, Umair ; Shah, Muhammad Umair ; Abbasi, Amir Zaib et al. / Social Robots in Retail : Emotional Experiences a Critical Driver of Purchase Intention. Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023. editor / Tung X. Bui. IEEE Computer Society, 2023. pp. 1510-1519 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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title = "Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention",

abstract = "The purpose of the current study is to explore whether emotional experiences prompted due to human-social robot interaction in retail environments significantly influence consumers' purchase intentions. This present study focuses primarily on emotional experience, comprising factors, namely, enjoyment, arousal, and emotional involvement. The study tests the conceptual model on a sample of 229 respondents using the PLS-SEM (Partial Least Squares - Structural Equation Modeling) approach. The results reveal that emotional experiences significantly impact consumers' purchase intentions in retail settings. All three emotional experiences, including enjoyment, emotional involvement, and arousal were significant in shaping consumers' purchase intentions. The study findings offer unique insights for manufacturers developing social robots for the retail sector. The present research extends the current body of work exploring hedonic predictors of consumers' purchase intentions in novel socio-technical contexts, such as social robotics.",

keywords = "Emotional Experiences, Hedonic Consumption, Purchase Intentions, Retail, Social Robots",

author = "Umair Rehman and Shah, {Muhammad Umair} and Abbasi, {Amir Zaib} and Farkhund Iqbal",

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year = "2023",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

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Rehman, U, Shah, MU, Abbasi, AZ & Iqbal, F 2023, Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention. in TX Bui (ed.), Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023. Proceedings of the Annual Hawaii International Conference on System Sciences, vol. 2023-January, IEEE Computer Society, pp. 1510-1519, 56th Annual Hawaii International Conference on System Sciences, HICSS 2023, Virtual, Online, United States, 3/01/23.

Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention. / Rehman, Umair; Shah, Muhammad Umair; Abbasi, Amir Zaib et al.
Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023. ed. / Tung X. Bui. IEEE Computer Society, 2023. p. 1510-1519 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2023-January).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - The purpose of the current study is to explore whether emotional experiences prompted due to human-social robot interaction in retail environments significantly influence consumers' purchase intentions. This present study focuses primarily on emotional experience, comprising factors, namely, enjoyment, arousal, and emotional involvement. The study tests the conceptual model on a sample of 229 respondents using the PLS-SEM (Partial Least Squares - Structural Equation Modeling) approach. The results reveal that emotional experiences significantly impact consumers' purchase intentions in retail settings. All three emotional experiences, including enjoyment, emotional involvement, and arousal were significant in shaping consumers' purchase intentions. The study findings offer unique insights for manufacturers developing social robots for the retail sector. The present research extends the current body of work exploring hedonic predictors of consumers' purchase intentions in novel socio-technical contexts, such as social robotics.

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Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

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Cite this