Social commerce adoption research from the consumer context: A literature review

Salma S. Abed, Yogesh K. Dwivedi*, Michael D. Williams

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

13 Scopus citations

Abstract

This study examined the adoption of social commerce from the consumer perspective of information technology innovations. An overview of the concept of innovation adoption and social media definitions and functions are presented as well as the concepts of social commerce; these are identified to offer some background. Furthermore, previous researches investigating social commerce are highlighted and the empirical research investigating social commerce adoption utilising IS theories are described in detail. Finally, the discussion, research gaps and future lines of research are highlighted.

Original languageEnglish
Pages (from-to)510-525
Number of pages16
JournalInternational Journal of Business Information Systems
Volume25
Issue number4
DOIs
StatePublished - 2017
Externally publishedYes

Bibliographical note

Publisher Copyright:
Copyright © 2017 Inderscience Enterprises Ltd.

Keywords

  • Consumer
  • E-commerce
  • Social commerce
  • Social media

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems and Management
  • Management of Technology and Innovation

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