Abstract
Globally, the food retailing industry is seen as most dynamic and rapidly changing. In this paper we investigate the shopping behavior of shoppers in Saudi Arabia, the largest retail market in Arabian Peninsula. Using empirical research, this paper examines factors influencing shopping decisions and the attitude toward shopping of shoppers in Saudi Arabia. Comparisons based on demographic factors are also discussed. The article discusses the findings and makes recommendations to retail store management. Future research directions are also suggested.
| Original language | English |
|---|---|
| Pages (from-to) | 5-27 |
| Number of pages | 23 |
| Journal | Journal of International Food and Agribusiness Marketing |
| Volume | 20 |
| Issue number | 3 |
| DOIs | |
| State | Published - 15 Jul 2008 |
Bibliographical note
Funding Information:This study was funded under the King Fahd University of Petroleum and Minerals, Saudi Arabia under Fast Track research grants program-Project No. FT 2006/16. The author acknowledges King Fahd University of Petroleum and Minerals, Saudi Arabia for the financial as well as other facilities support in completion of this research. The author is also grateful to the Editor JIFAM and the anonymous reviewers for their very helpful comments and suggestions on an earlier draft.
Keywords
- Attitude
- Behavior
- Retail
- Saudi Arabia
- Shopping
- Store-choice
ASJC Scopus subject areas
- Business and International Management
- Food Science
- Marketing
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