Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Alex Koohang; Jeretta Horn Nord; Keng Boon Ooi; Garry Wei Han Tan; Mostafa Al-Emran; Eugene Cheng Xi Aw; Abdullah Mohammed Baabdullah; Dimitrios Buhalis; Tat Huei Cham; Charles Dennis; Vincent Dutot; Yogesh K. Dwivedi; Laurie Hughes; Emmanuel Mogaji; Neeraj Pandey; Ian Phau; Ramakrishnan Raman; Anshuman Sharma; Marianna Sigala; Akiko Ueno; Lai Wan Wong

doi:10.1080/08874417.2023.2165197

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Alex Koohang, Jeretta Horn Nord, Keng Boon Ooi^*, Garry Wei Han Tan, Mostafa Al-Emran, Eugene Cheng Xi Aw, Abdullah Mohammed Baabdullah, Dimitrios Buhalis, Tat Huei Cham, Charles Dennis, Vincent Dutot, Yogesh K. Dwivedi, Laurie Hughes, Emmanuel Mogaji, Neeraj Pandey, Ian Phau, Ramakrishnan Raman, Anshuman Sharma, Marianna Sigala, Akiko UenoLai Wan Wong

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

442 Scopus citations

Abstract

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Original language	English
Pages (from-to)	735-765
Number of pages	31
Journal	Journal of Computer Information Systems
Volume	63
Issue number	3
DOIs	https://doi.org/10.1080/08874417.2023.2165197
State	Published - 2023
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2023 International Association for Computer Information Systems.

Keywords

Metaverse
banking services
education
healthcare
hospitality
human resource
management
manufacturing
marketing
operations management
the retailing industry
tourism

ASJC Scopus subject areas

Information Systems
Education
Computer Networks and Communications

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1080/08874417.2023.2165197

Cite this

Koohang, A., Nord, J. H., Ooi, K. B., Tan, G. W. H., Al-Emran, M., Aw, E. C. X., Baabdullah, A. M., Buhalis, D., Cham, T. H., Dennis, C., Dutot, V., Dwivedi, Y. K., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., ... Wong, L. W. (2023). Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 63(3), 735-765. https://doi.org/10.1080/08874417.2023.2165197

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title = "Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation",

abstract = "The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.",

keywords = "Metaverse, banking services, education, healthcare, hospitality, human resource, management, manufacturing, marketing, operations management, the retailing industry, tourism",

author = "Alex Koohang and Nord, \{Jeretta Horn\} and Ooi, \{Keng Boon\} and Tan, \{Garry Wei Han\} and Mostafa Al-Emran and Aw, \{Eugene Cheng Xi\} and Baabdullah, \{Abdullah Mohammed\} and Dimitrios Buhalis and Cham, \{Tat Huei\} and Charles Dennis and Vincent Dutot and Dwivedi, \{Yogesh K.\} and Laurie Hughes and Emmanuel Mogaji and Neeraj Pandey and Ian Phau and Ramakrishnan Raman and Anshuman Sharma and Marianna Sigala and Akiko Ueno and Wong, \{Lai Wan\}",

note = "Publisher Copyright: {\textcopyright} 2023 International Association for Computer Information Systems.",

year = "2023",

doi = "10.1080/08874417.2023.2165197",

language = "English",

volume = "63",

pages = "735--765",

journal = "Journal of Computer Information Systems",

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Koohang, A, Nord, JH, Ooi, KB, Tan, GWH, Al-Emran, M, Aw, ECX, Baabdullah, AM, Buhalis, D, Cham, TH, Dennis, C, Dutot, V, Dwivedi, YK, Hughes, L, Mogaji, E, Pandey, N, Phau, I, Raman, R, Sharma, A, Sigala, M, Ueno, A & Wong, LW 2023, 'Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation', Journal of Computer Information Systems, vol. 63, no. 3, pp. 735-765. https://doi.org/10.1080/08874417.2023.2165197

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T1 - Shaping the Metaverse into Reality

T2 - A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

AU - Koohang, Alex

AU - Nord, Jeretta Horn

AU - Ooi, Keng Boon

AU - Tan, Garry Wei Han

AU - Al-Emran, Mostafa

AU - Aw, Eugene Cheng Xi

AU - Baabdullah, Abdullah Mohammed

AU - Buhalis, Dimitrios

AU - Cham, Tat Huei

AU - Dennis, Charles

AU - Dutot, Vincent

AU - Dwivedi, Yogesh K.

AU - Hughes, Laurie

AU - Mogaji, Emmanuel

AU - Pandey, Neeraj

AU - Phau, Ian

AU - Raman, Ramakrishnan

AU - Sharma, Anshuman

AU - Sigala, Marianna

AU - Ueno, Akiko

AU - Wong, Lai Wan

PY - 2023

Y1 - 2023

N2 - The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

AB - The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

KW - Metaverse

KW - banking services

KW - education

KW - healthcare

KW - hospitality

KW - human resource

KW - management

KW - manufacturing

KW - marketing

KW - operations management

KW - the retailing industry

KW - tourism

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U2 - 10.1080/08874417.2023.2165197

DO - 10.1080/08874417.2023.2165197

M3 - Review article

AN - SCOPUS:85147576538

SN - 0887-4417

VL - 63

SP - 735

EP - 765

JO - Journal of Computer Information Systems

JF - Journal of Computer Information Systems

IS - 3

ER -

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

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