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Shaping social marketing research: a retrospective of the journal of social marketing

  • Muhammad Farrukh
  • , Ali Raza*
  • , Fanchen Meng
  • , Yihua Wu*
  • , Zhouyang Gu
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

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Economics, Econometrics and Finance