Role and impact of social media in tourism for women entrepreneurs: A study on family business women entrepreneurs

Recently, social media's role in tourism for women entrepreneurs has garnered attention. This study examines how social media affects the travel industry for women who run family businesses. Facebook, Instagram, and Twitter are essential resources for travel industry women business owners, according to research. When women use social media to promote their businesses, they gain visibility, customers, and sales. The study also emphasises the importance of social media-based online communities in reducing cultural barriers and promoting women travel business owners. Social media users are more likely to be successful entrepreneurs, which affects women tourism business owners. It's important to recognise and support women tourism business owners, who promote growth, economic stability, and social well-being. This study examines how women tourism entrepreneurs use social media and how it affects their businesses. This information can help other women entrepreneurs use social media effectively and policymakers and industry stakeholders support women-owned tourism businesses.