Review of tourism in the USA

  • Zafar U. Ahmed*
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

International tourism has emerged as the USA's second largest foreign exchange earner. This paper examines the dynamics of the USA's major tourist markets. Furthermore, it offers marketing tips on how US tourism firms and government can improve the country's marketing competitiveness by internationalizing their operations in order to improve their share of the international tourism industry to its fullest potential.

Original languageEnglish
Pages (from-to)336-341
Number of pages6
JournalTourism Management
Volume13
Issue number3
DOIs
StatePublished - Sep 1992
Externally publishedYes

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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