Abstract
International tourism has emerged as the USA's second largest foreign exchange earner. This paper examines the dynamics of the USA's major tourist markets. Furthermore, it offers marketing tips on how US tourism firms and government can improve the country's marketing competitiveness by internationalizing their operations in order to improve their share of the international tourism industry to its fullest potential.
| Original language | English |
|---|---|
| Pages (from-to) | 336-341 |
| Number of pages | 6 |
| Journal | Tourism Management |
| Volume | 13 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 1992 |
| Externally published | Yes |
ASJC Scopus subject areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management