Abstract
Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.
| Original language | English |
|---|---|
| Title of host publication | Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings |
| Editors | Ilias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki |
| Publisher | Springer Verlag |
| Pages | 3-12 |
| Number of pages | 10 |
| ISBN (Print) | 9783030293734 |
| DOIs | |
| State | Published - 2019 |
| Externally published | Yes |
| Event | 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway Duration: 18 Sep 2019 → 20 Sep 2019 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 11701 LNCS |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Conference | 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 |
|---|---|
| Country/Territory | Norway |
| City | Trondheim |
| Period | 18/09/19 → 20/09/19 |
Bibliographical note
Publisher Copyright:© 2019, IFIP International Federation for Information Processing.
Keywords
- Literature review
- Social commerce
- TAM
ASJC Scopus subject areas
- Theoretical Computer Science
- General Computer Science