Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences

Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs

doi:10.1007/978-3-319-46100-7_11

Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences

Amir Zaib Abbasi, Ding Hooi Ting, Helmut Hlavacs^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

6 Scopus citations

Abstract

The aim of the study is to propose a conceptual model which predicts consumer videogame engagement triggered by the playful-consumption experience of videogame-play. The proposed conceptual model is based on a review of past literature on experience and engagement in videogame studies. Moreover, this study employs the hedonic theory of consumption experience and the concept of consumer engagement in order to conceptualize and operationalize the construct of playful-consumption experience and consumer videogame engagement and accordingly, develops the conceptual model. Based on the conceptual model, this study has drawn related hypothesis. This study is unique in its investigation as it examines the idea of experience from the perspective of hedonic theory of consumption experience and whereas, engagement is studied from the previous work on consumer engagement. Besides, this conceptual model is new in the field of videogame literature that examines consumer videogame engagement and playful consumption experience concurrently and this model also predicts consumer videogame engagement that is provoked by the playfulconsumption experience of videogame play.

Original language	English
Title of host publication	Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings
Editors	Rainer Malaka, Günter Wallner, Hyun-Seung Yang, Helmut Hlavacs, Simone Kriglstein, Artur Lugmayr
Publisher	Springer Verlag
Pages	126-134
Number of pages	9
ISBN (Print)	9783319460994
DOIs	https://doi.org/10.1007/978-3-319-46100-7_11
State	Published - 2016
Externally published	Yes

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9926 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Bibliographical note

Publisher Copyright:
© IFIP International Federation for Information Processing 2016.

Keywords

Affective and behavioral engagement
Cognitive
Consumer engagement
Consumer videogame engagement
Emotional experience
Engagement
Experience
Hedonic consumption experience
Imaginal experience
Playful consumption experience
Sensory experience

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-319-46100-7_11

Cite this

Abbasi, A. Z., Ting, D. H., & Hlavacs, H. (2016). Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences. In R. Malaka, G. Wallner, H.-S. Yang, H. Hlavacs, S. Kriglstein, & A. Lugmayr (Eds.), Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings (pp. 126-134). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9926 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-46100-7_11

Abbasi, Amir Zaib ; Ting, Ding Hooi ; Hlavacs, Helmut. / Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences. Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings. editor / Rainer Malaka ; Günter Wallner ; Hyun-Seung Yang ; Helmut Hlavacs ; Simone Kriglstein ; Artur Lugmayr. Springer Verlag, 2016. pp. 126-134 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "The aim of the study is to propose a conceptual model which predicts consumer videogame engagement triggered by the playful-consumption experience of videogame-play. The proposed conceptual model is based on a review of past literature on experience and engagement in videogame studies. Moreover, this study employs the hedonic theory of consumption experience and the concept of consumer engagement in order to conceptualize and operationalize the construct of playful-consumption experience and consumer videogame engagement and accordingly, develops the conceptual model. Based on the conceptual model, this study has drawn related hypothesis. This study is unique in its investigation as it examines the idea of experience from the perspective of hedonic theory of consumption experience and whereas, engagement is studied from the previous work on consumer engagement. Besides, this conceptual model is new in the field of videogame literature that examines consumer videogame engagement and playful consumption experience concurrently and this model also predicts consumer videogame engagement that is provoked by the playfulconsumption experience of videogame play.",

keywords = "Affective and behavioral engagement, Cognitive, Consumer engagement, Consumer videogame engagement, Emotional experience, Engagement, Experience, Hedonic consumption experience, Imaginal experience, Playful consumption experience, Sensory experience",

author = "Abbasi, \{Amir Zaib\} and Ting, \{Ding Hooi\} and Helmut Hlavacs",

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year = "2016",

doi = "10.1007/978-3-319-46100-7\_11",

language = "English",

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Abbasi, AZ, Ting, DH & Hlavacs, H 2016, Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences. in R Malaka, G Wallner, H-S Yang, H Hlavacs, S Kriglstein & A Lugmayr (eds), Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9926 LNCS, Springer Verlag, pp. 126-134. https://doi.org/10.1007/978-3-319-46100-7_11

Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences. / Abbasi, Amir Zaib; Ting, Ding Hooi; Hlavacs, Helmut.
Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings. ed. / Rainer Malaka; Günter Wallner; Hyun-Seung Yang; Helmut Hlavacs; Simone Kriglstein; Artur Lugmayr. Springer Verlag, 2016. p. 126-134 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9926 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences

AU - Abbasi, Amir Zaib

AU - Ting, Ding Hooi

AU - Hlavacs, Helmut

N1 - Publisher Copyright: © IFIP International Federation for Information Processing 2016.

PY - 2016

Y1 - 2016

N2 - The aim of the study is to propose a conceptual model which predicts consumer videogame engagement triggered by the playful-consumption experience of videogame-play. The proposed conceptual model is based on a review of past literature on experience and engagement in videogame studies. Moreover, this study employs the hedonic theory of consumption experience and the concept of consumer engagement in order to conceptualize and operationalize the construct of playful-consumption experience and consumer videogame engagement and accordingly, develops the conceptual model. Based on the conceptual model, this study has drawn related hypothesis. This study is unique in its investigation as it examines the idea of experience from the perspective of hedonic theory of consumption experience and whereas, engagement is studied from the previous work on consumer engagement. Besides, this conceptual model is new in the field of videogame literature that examines consumer videogame engagement and playful consumption experience concurrently and this model also predicts consumer videogame engagement that is provoked by the playfulconsumption experience of videogame play.

AB - The aim of the study is to propose a conceptual model which predicts consumer videogame engagement triggered by the playful-consumption experience of videogame-play. The proposed conceptual model is based on a review of past literature on experience and engagement in videogame studies. Moreover, this study employs the hedonic theory of consumption experience and the concept of consumer engagement in order to conceptualize and operationalize the construct of playful-consumption experience and consumer videogame engagement and accordingly, develops the conceptual model. Based on the conceptual model, this study has drawn related hypothesis. This study is unique in its investigation as it examines the idea of experience from the perspective of hedonic theory of consumption experience and whereas, engagement is studied from the previous work on consumer engagement. Besides, this conceptual model is new in the field of videogame literature that examines consumer videogame engagement and playful consumption experience concurrently and this model also predicts consumer videogame engagement that is provoked by the playfulconsumption experience of videogame play.

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KW - Emotional experience

KW - Engagement

KW - Experience

KW - Hedonic consumption experience

KW - Imaginal experience

KW - Playful consumption experience

KW - Sensory experience

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DO - 10.1007/978-3-319-46100-7_11

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AN - SCOPUS:84990052479

SN - 9783319460994

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 126

EP - 134

BT - Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings

A2 - Malaka, Rainer

A2 - Wallner, Günter

A2 - Yang, Hyun-Seung

A2 - Hlavacs, Helmut

A2 - Kriglstein, Simone

A2 - Lugmayr, Artur

PB - Springer Verlag

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Abbasi AZ, Ting DH, Hlavacs H. Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences. In Malaka R, Wallner G, Yang HS, Hlavacs H, Kriglstein S, Lugmayr A, editors, Entertainment Computing - 15th IFIP TC 14 International Conference, ICEC 2016, Proceedings. Springer Verlag. 2016. p. 126-134. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-46100-7_11

Proposing a new conceptual model predicting consumer videogame engagement triggered through playful-consumption experiences

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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