Prioritization of drivers of corporate social responsibility in the footwear industry in an emerging economy: A fuzzy AHP approach

Corporate social responsibility (CSR) is gaining popularity among researchers and practitioners due to its strong influence on the global market. Recently, the decision-makers of footwear companies have given special attention on CSR issues due to increased stakeholders’ awareness on social and environmental issues. In this study, the fuzzy analytical hierarchy process (FAHP) has been used to identify and evaluate drivers to CSR-based sourcing in the context of the footwear industry of Bangladesh. A total of 20 drivers are identified through a literature review and experts’ opinions. The results indicate that financial drivers are paramount toward CSR-based sourcing into existing supply chains followed by environmental drivers. This study offers some managerial implications that may assist companies to incorporate CSR-based sourcing into existing supply chains. The identified drivers may guide footwear companies in strategic planning to create a sustainable business structure in the competitive market.