Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study
- Amir Zaib Abbasi*
- , Ding Hooi Ting
- , Helmut Hlavacs
- , Muhammad Shahzeb Fayyaz
- , Bradley Wilson
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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