Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study

Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Muhammad Shahzeb Fayyaz; Bradley Wilson

doi:10.1007/978-3-030-22602-2_8

Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study

Amir Zaib Abbasi^*, Ding Hooi Ting, Helmut Hlavacs, Muhammad Shahzeb Fayyaz, Bradley Wilson

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

12 Scopus citations

Abstract

This study aims to empirically investigate a conceptual model that is nested in a behaviorism paradigm. The model posits that consumer videogame engagement is triggered through the playful-consumption experience of a digital game. To validate the model, this study collected data from 460 teen videogame users which were subsequently analyzed on using 442 valid cases. WarpPLS 5.0 was used to analyze the PLS-SEM analysis. The results of measurement model for playful-consumption experience and consumer videogame engagement were sound and revealed a higher-order formative construct. Moreover, the findings of the structural model showed that playful-consumption experience has a significant positive influence on consumer videogame engagement. This study is unique in the field of digital games and consumer behavior studies because the study has empirically investigated the impact of playful-consumption experience on predicting consumer videogame engagement.

Original language	English
Title of host publication	HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings
Editors	Xiaowen Fang
Publisher	Springer Verlag
Pages	85-104
Number of pages	20
ISBN (Print)	9783030226015
DOIs	https://doi.org/10.1007/978-3-030-22602-2_8
State	Published - 2019
Externally published	Yes

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11595 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Bibliographical note

Publisher Copyright:
© 2019, Springer Nature Switzerland AG.

Keywords

Behaviorism paradigm (S-R model)
Consumer videogame engagement and PLS-SEM approach
Playful-consumption experience

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-030-22602-2_8

Cite this

Abbasi, A. Z., Ting, D. H., Hlavacs, H., Fayyaz, M. S., & Wilson, B. (2019). Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. In X. Fang (Ed.), HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings (pp. 85-104). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11595 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-030-22602-2_8

Abbasi, Amir Zaib ; Ting, Ding Hooi ; Hlavacs, Helmut et al. / Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model : An Empirical Study. HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. editor / Xiaowen Fang. Springer Verlag, 2019. pp. 85-104 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{c18b91276fff439dacd733597b2c1849,

title = "Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study",

abstract = "This study aims to empirically investigate a conceptual model that is nested in a behaviorism paradigm. The model posits that consumer videogame engagement is triggered through the playful-consumption experience of a digital game. To validate the model, this study collected data from 460 teen videogame users which were subsequently analyzed on using 442 valid cases. WarpPLS 5.0 was used to analyze the PLS-SEM analysis. The results of measurement model for playful-consumption experience and consumer videogame engagement were sound and revealed a higher-order formative construct. Moreover, the findings of the structural model showed that playful-consumption experience has a significant positive influence on consumer videogame engagement. This study is unique in the field of digital games and consumer behavior studies because the study has empirically investigated the impact of playful-consumption experience on predicting consumer videogame engagement.",

keywords = "Behaviorism paradigm (S-R model), Consumer videogame engagement and PLS-SEM approach, Playful-consumption experience",

author = "Abbasi, \{Amir Zaib\} and Ting, \{Ding Hooi\} and Helmut Hlavacs and Fayyaz, \{Muhammad Shahzeb\} and Bradley Wilson",

note = "Publisher Copyright: {\textcopyright} 2019, Springer Nature Switzerland AG.",

year = "2019",

doi = "10.1007/978-3-030-22602-2\_8",

language = "English",

isbn = "9783030226015",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "85--104",

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booktitle = "HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings",

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Abbasi, AZ, Ting, DH, Hlavacs, H, Fayyaz, MS & Wilson, B 2019, Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. in X Fang (ed.), HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11595 LNCS, Springer Verlag, pp. 85-104. https://doi.org/10.1007/978-3-030-22602-2_8

Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. / Abbasi, Amir Zaib; Ting, Ding Hooi; Hlavacs, Helmut et al.
HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. ed. / Xiaowen Fang. Springer Verlag, 2019. p. 85-104 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11595 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model

T2 - An Empirical Study

AU - Abbasi, Amir Zaib

AU - Ting, Ding Hooi

AU - Hlavacs, Helmut

AU - Fayyaz, Muhammad Shahzeb

AU - Wilson, Bradley

PY - 2019

Y1 - 2019

N2 - This study aims to empirically investigate a conceptual model that is nested in a behaviorism paradigm. The model posits that consumer videogame engagement is triggered through the playful-consumption experience of a digital game. To validate the model, this study collected data from 460 teen videogame users which were subsequently analyzed on using 442 valid cases. WarpPLS 5.0 was used to analyze the PLS-SEM analysis. The results of measurement model for playful-consumption experience and consumer videogame engagement were sound and revealed a higher-order formative construct. Moreover, the findings of the structural model showed that playful-consumption experience has a significant positive influence on consumer videogame engagement. This study is unique in the field of digital games and consumer behavior studies because the study has empirically investigated the impact of playful-consumption experience on predicting consumer videogame engagement.

AB - This study aims to empirically investigate a conceptual model that is nested in a behaviorism paradigm. The model posits that consumer videogame engagement is triggered through the playful-consumption experience of a digital game. To validate the model, this study collected data from 460 teen videogame users which were subsequently analyzed on using 442 valid cases. WarpPLS 5.0 was used to analyze the PLS-SEM analysis. The results of measurement model for playful-consumption experience and consumer videogame engagement were sound and revealed a higher-order formative construct. Moreover, the findings of the structural model showed that playful-consumption experience has a significant positive influence on consumer videogame engagement. This study is unique in the field of digital games and consumer behavior studies because the study has empirically investigated the impact of playful-consumption experience on predicting consumer videogame engagement.

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T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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BT - HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings

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PB - Springer Verlag

ER -

Abbasi AZ, Ting DH, Hlavacs H, Fayyaz MS, Wilson B. Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. In Fang X, editor, HCI in Games - 1st International Conference, HCI-Games 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Springer Verlag. 2019. p. 85-104. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-22602-2_8

Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this