Abstract
Events, occasions on which people gather for a particular purpose, represent a well-established tourism-based distribution channel. Given recent technological advances, virtual tourism events offer a growing platform. As a particular virtual tourism event subtype, e-sports gaming events are online sports-based video-gaming competitions. During COVID-19, the number of e-sports game players and -spectators globally has grown, particularly through lockdown. However, despite this growth, literature-based insight into player- and spectator engagement with e-sports gaming events and their ensuing co-creation lags behind, revealing an important research gap, as explored in this chapter. Based on this gap, we develop a social presence theory-informed model that depicts the effect of e-sports gaming event-perceived intimacy, immediacy, nonverbal communication, and efficiency on player- and spectator engagement and its ensuing impact on e-sports event-perceived co-creation during the pandemic. We conclude with an overview of implications that arise from our work.
| Original language | English |
|---|---|
| Title of host publication | Brand Co-Creation Tourism Research |
| Subtitle of host publication | Contemporary Issues and Challenges |
| Publisher | Apple Academic Press |
| Pages | 139-158 |
| Number of pages | 20 |
| ISBN (Electronic) | 9781000778960 |
| ISBN (Print) | 9781774912515 |
| DOIs | |
| State | Published - 1 Jan 2023 |
Bibliographical note
Publisher Copyright:© 2024 Apple Academic Press, Inc.
Keywords
- COVID-19
- consumer engagement
- e-sports gaming events
- player engagement
- social presence theory
- spectator engagement
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Arts and Humanities