People Thoughts Prediction Using Machine Learning on Online Shopping in Bangladesh during COVID-19 Pandemic

  • Sharmin Akter*
  • , Md Khairul Islam
  • , Md Nabir Hossain
  • , Mahfuzur Rahman
  • , Syeda Jannatul Boshra
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

5 Scopus citations

Abstract

E-commerce business has become a prominent entity of global retail as online transaction saves time and cost at the same time. COVID-19 pandemic and lockdown accelerated the growth of e-commerce. The new e-business companies are booming rapidly whereas insincerity in customer concern is noticeable. As a result, the purchasers are facing numerous problems while buying online. The main objective of this study is to predict preferences on online shopping of buyers and based on that analysis, the pattern can be observed. While doing the study, we used some popular Supervised machine learning algorithms such as Decision Tree (DT), K-Nearest Neighbor (KNN), Support Vector Machine (SVM), and Naive Bayes (NB) algorithm. Amongst those, best accuracy was delivered by the Decision Tree algorithm. The output clearly demonstrates that, people are more likely to participate in online shopping if the obstacles could be alleviate which means, buyers are still not satisfied and confident about the online platform. Hopefully, the result of this study can be a great asset for improving the E-commerce sector of Bangladesh if it is optimized wisely.

Original languageEnglish
Title of host publication2022 13th International Conference on Computing Communication and Networking Technologies, ICCCNT 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665452625
DOIs
StatePublished - 2022
Externally publishedYes
Event13th International Conference on Computing Communication and Networking Technologies, ICCCNT 2022 - Kharagpur, India
Duration: 3 Oct 20225 Oct 2022

Publication series

Name2022 13th International Conference on Computing Communication and Networking Technologies, ICCCNT 2022

Conference

Conference13th International Conference on Computing Communication and Networking Technologies, ICCCNT 2022
Country/TerritoryIndia
CityKharagpur
Period3/10/225/10/22

Bibliographical note

Publisher Copyright:
© 2022 IEEE.

Keywords

  • Decision Tree
  • Machine Learning
  • Online shopping

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications
  • Computer Science Applications
  • Hardware and Architecture
  • Information Systems and Management
  • Safety, Risk, Reliability and Quality
  • Media Technology

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