Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations
- Deepti Aggrawal
- , Adarsh Anand
- , Gunjan Bansal
- , Gareth H. Davies
- , Parisa Maroufkhani
- , Yogesh K. Dwivedi*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
3
Scopus
citations