Modeling consumers’ observational learning in digital gaming: A conceptual model

Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Muhammad Shahzeb Fayyaz

doi:10.1007/978-3-030-02762-9_16

Modeling consumers’ observational learning in digital gaming: A conceptual model

Amir Zaib Abbasi^*
, Ding Hooi Ting
, Helmut Hlavacs
, Muhammad Shahzeb Fayyaz

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Scopus citations

Abstract

The present study intends to develop a conceptual model predicting videogame consumers’ observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer’s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers’ observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting.

Original language	English
Title of host publication	Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings
Editors	Manuel Oliveira, Jannicke Baalsrud Hauge, Stefan Göbel, Augusto Garcia-Agundez, Thomas Tregel, Polona Caserman, Tim Marsh, Minhua Ma
Publisher	Springer Verlag
Pages	159-168
Number of pages	10
ISBN (Print)	9783030027612
DOIs	https://doi.org/10.1007/978-3-030-02762-9_16
State	Published - 2018
Externally published	Yes

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11243 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Bibliographical note

Publisher Copyright:
© Springer Nature Switzerland AG 2018.

Keywords

Digital game
Hedonic theory
Observational learning
Playful-consumption experience

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-030-02762-9_16

Cite this

Abbasi, A. Z., Ting, D. H., Hlavacs, H., & Fayyaz, M. S. (2018). Modeling consumers’ observational learning in digital gaming: A conceptual model. In M. Oliveira, J. Baalsrud Hauge, S. Göbel, A. Garcia-Agundez, T. Tregel, P. Caserman, T. Marsh, & M. Ma (Eds.), Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings (pp. 159-168). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11243 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-030-02762-9_16

Abbasi, Amir Zaib ; Ting, Ding Hooi ; Hlavacs, Helmut et al. / Modeling consumers’ observational learning in digital gaming : A conceptual model. Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings. editor / Manuel Oliveira ; Jannicke Baalsrud Hauge ; Stefan Göbel ; Augusto Garcia-Agundez ; Thomas Tregel ; Polona Caserman ; Tim Marsh ; Minhua Ma. Springer Verlag, 2018. pp. 159-168 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "The present study intends to develop a conceptual model predicting videogame consumers{\textquoteright} observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer{\textquoteright}s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers{\textquoteright} observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting.",

keywords = "Digital game, Hedonic theory, Observational learning, Playful-consumption experience",

author = "Abbasi, \{Amir Zaib\} and Ting, \{Ding Hooi\} and Helmut Hlavacs and Fayyaz, \{Muhammad Shahzeb\}",

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language = "English",

isbn = "9783030027612",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

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editor = "Manuel Oliveira and \{Baalsrud Hauge\}, Jannicke and Stefan G{\"o}bel and Augusto Garcia-Agundez and Thomas Tregel and Polona Caserman and Tim Marsh and Minhua Ma",

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Abbasi, AZ, Ting, DH, Hlavacs, H & Fayyaz, MS 2018, Modeling consumers’ observational learning in digital gaming: A conceptual model. in M Oliveira, J Baalsrud Hauge, S Göbel, A Garcia-Agundez, T Tregel, P Caserman, T Marsh & M Ma (eds), Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11243 LNCS, Springer Verlag, pp. 159-168. https://doi.org/10.1007/978-3-030-02762-9_16

Modeling consumers’ observational learning in digital gaming: A conceptual model. / Abbasi, Amir Zaib; Ting, Ding Hooi; Hlavacs, Helmut et al.
Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings. ed. / Manuel Oliveira; Jannicke Baalsrud Hauge; Stefan Göbel; Augusto Garcia-Agundez; Thomas Tregel; Polona Caserman; Tim Marsh; Minhua Ma. Springer Verlag, 2018. p. 159-168 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11243 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Modeling consumers’ observational learning in digital gaming

T2 - A conceptual model

AU - Abbasi, Amir Zaib

AU - Ting, Ding Hooi

AU - Hlavacs, Helmut

AU - Fayyaz, Muhammad Shahzeb

N1 - Publisher Copyright: © Springer Nature Switzerland AG 2018.

PY - 2018

Y1 - 2018

N2 - The present study intends to develop a conceptual model predicting videogame consumers’ observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer’s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers’ observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting.

AB - The present study intends to develop a conceptual model predicting videogame consumers’ observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer’s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers’ observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting.

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DO - 10.1007/978-3-030-02762-9_16

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AN - SCOPUS:85056478108

SN - 9783030027612

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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BT - Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings

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A2 - Baalsrud Hauge, Jannicke

A2 - Göbel, Stefan

A2 - Garcia-Agundez, Augusto

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A2 - Marsh, Tim

A2 - Ma, Minhua

PB - Springer Verlag

ER -

Abbasi AZ, Ting DH, Hlavacs H, Fayyaz MS. Modeling consumers’ observational learning in digital gaming: A conceptual model. In Oliveira M, Baalsrud Hauge J, Göbel S, Garcia-Agundez A, Tregel T, Caserman P, Marsh T, Ma M, editors, Serious Games - 4th Joint International Conference, JCSG 2018, Proceedings. Springer Verlag. 2018. p. 159-168. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-02762-9_16

Modeling consumers’ observational learning in digital gaming: A conceptual model

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this