Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing

Z. Seyda Deligonul; Brian R. Chabowski; Steven H. Seggie; Shichun Xu; S. Tamer Cavusgil

Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing

Z. Seyda Deligonul^*
, Brian R. Chabowski
, Steven H. Seggie
, Shichun Xu
, S. Tamer Cavusgil

^*Corresponding author for this work

Department of Management and Marketing

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Original language	English
Pages (from-to)	389-418
Number of pages	30
Journal	Advances in International Marketing
Volume	20
State	Published - 2009

ASJC Scopus subject areas

Business and International Management
Marketing

Cite this

@article{df43f481b2a04ff99491f715e329e0c8,

title = "Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing",

author = "Deligonul, \{Z. Seyda\} and Chabowski, \{Brian R.\} and Seggie, \{Steven H.\} and Shichun Xu and Cavusgil, \{S. Tamer\}",

year = "2009",

language = "English",

volume = "20",

pages = "389--418",

journal = "Advances in International Marketing",

issn = "1474-7979",

publisher = "Emerald Group Publishing Ltd.",

}

TY - JOUR

T1 - Methodological rigor of ordinary least squares regression studies in mainstream marketing

T2 - An assessment of research reported in the Journal of Marketing

AU - Deligonul, Z. Seyda

AU - Chabowski, Brian R.

AU - Seggie, Steven H.

AU - Xu, Shichun

AU - Cavusgil, S. Tamer

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/84856787679

M3 - Article

AN - SCOPUS:84856787679

SN - 1474-7979

VL - 20

SP - 389

EP - 418

JO - Advances in International Marketing

JF - Advances in International Marketing

ER -