Abstract
Some destinations have gained a negative image in the minds of travelers. Here are some marketing methods for offsetting a bad image—whether the reputation is deserved or not.
| Original language | English |
|---|---|
| Pages (from-to) | 24-27 |
| Number of pages | 4 |
| Journal | Cornell Hotel and Restaurant Administration Quarterly |
| Volume | 31 |
| Issue number | 4 |
| DOIs | |
| State | Published - Feb 1991 |
| Externally published | Yes |
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
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