Marketing the United States to Korean travelers

Zafar U. Ahmed; Kye Sung Chon

doi:10.1016/0010-8804(94)90024-8

Marketing the United States to Korean travelers

Zafar U. Ahmed
, Kye Sung Chon

Department of Management and Marketing

Research output: Contribution to journal › Article › peer-review

16 Scopus citations

Abstract

The relaxation of government-imposed travel restrictions has encouraged South Koreans to see the world. The United States could become a frequent destination if U.S. tourism operators can meet the needs of these enthusiastic travelers.

Original language	English
Pages (from-to)	90-94
Number of pages	5
Journal	Cornell Hotel and Restaurant Administration Quarterly
Volume	35
Issue number	2
DOIs	https://doi.org/10.1016/0010-8804(94)90024-8
State	Published - Apr 1994

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

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Cite this

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title = "Marketing the United States to Korean travelers",

abstract = "The relaxation of government-imposed travel restrictions has encouraged South Koreans to see the world. The United States could become a frequent destination if U.S. tourism operators can meet the needs of these enthusiastic travelers.",

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JO - Cornell Hotel and Restaurant Administration Quarterly

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Marketing the United States to Korean travelers

Abstract

ASJC Scopus subject areas

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