Market orientation and SME performance: Moderating role of IoT and mediating role of creativity

Muhammad Wasim*, Shehzad Ahmed, Tahera Kalsoom, Mohammad Saud Khan, Piyya Muhammad Rafi-Ul-Shan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

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Social Sciences

Economics, Econometrics and Finance

Psychology