Managing Airline Emissions, Noise, and Bird Strikes: Passengers’ Perspectives on Airlines’ Extrinsic and Intrinsic Environmental Practices

The aviation industry significantly contributes to environmental degradation, particularly in airline emissions, noise pollution, and bird strikes. Despite the growing concern for sustainability in aviation industries, there is a lack of research on how passengers perceive airlines’ efforts to manage airlines’ environmental degradation. This study addresses this gap by investigating how passengers perceive airlines’ intrinsic and extrinsic environmental practices toward these issues. Using a scenario-based experiment, this study found that passengers are more likely to use an airline and spread positive word of mouth when environmental practices form part of intrinsic management efforts rather than extrinsic environmental practices, suggesting that airlines should focus on implementing sustainable practices that align with their core values rather than simply adopting superficial measures for public relations. The findings of this research have important theoretical and managerial implications for airline managers in terms of enhancing their sustainability practices. By prioritizing intrinsic management efforts, airlines can improve their environmental performance and enhance their reputation among environmentally conscious passengers, ultimately leading to increased profitability and long-term sustainability for the industry.