TY - CHAP
T1 - Investing in emerging Asian markets
T2 - A study of prospects for and problems of doing business in Vietnam
AU - Osman-Gani, Aahad M.
AU - Ahmed, Zafar U.
AU - Ling Ng, Sok
PY - 2000
Y1 - 2000
N2 - Investing in emerging economies has become very popular as a result of globalization of markets and competition. Among these, the countries in East and Southeast Asia have become very popular investment sites. This chapter explores the promise and potential problems associated with one Southeast Asian emerging market, Vietnam, and presents a survey-based study of Singaporean companies involved in the Vietnamese market. This study helps us understand why foreign firms might view Vietnam as an attractive investment site and describes the keys to success in operating in the Vietnamese market.
AB - Investing in emerging economies has become very popular as a result of globalization of markets and competition. Among these, the countries in East and Southeast Asia have become very popular investment sites. This chapter explores the promise and potential problems associated with one Southeast Asian emerging market, Vietnam, and presents a survey-based study of Singaporean companies involved in the Vietnamese market. This study helps us understand why foreign firms might view Vietnam as an attractive investment site and describes the keys to success in operating in the Vietnamese market.
UR - http://www.scopus.com/inward/record.url?scp=35448952241&partnerID=8YFLogxK
M3 - Chapter
AN - SCOPUS:35448952241
SN - 0762306696
SN - 9780762306695
T3 - Advances in International Marketing
SP - 293
EP - 313
BT - Globalization, the Multinational Firm, and Emerging Economies
ER -