Investigating environmental sustainability in small family-owned businesses: Integration of religiosity, ethical judgment, and theory of planned behavior

This study aims to explore the environmental sustainability intentions of family-owned businesses in Fiji. We developed a conceptual model that extends the theory of planned behavior (TPB) by incorporating intrinsic and extrinsic religiosity and ethical judgment as moderating variables. We used a quantitative research methodology to collect data from 374 family-owned businesses in Fiji. We further tested the proposed model of this study using structural equation modeling. The empirical results showed that intrinsic and extrinsic religiosity positively influence the attitude of family-owned businesses toward environmental sustainability. Attitude and subjective norms were found to influence environmental sustainability intention positively. Furthermore, it was found that ethical judgment strengthens the positive relationship between attitude and subjective norms on environmental sustainability intentions. This study makes practical and theoretical contributions by giving insights into the drivers of the environmental sustainability intentions of family-owned businesses.