Internet of things in marketing: Applications and concerns

The internet of things (IoT) has emerged as one of the most significant 21st-century technologies in recent years. People can work and live more efficiently with the aid of the internet of things. Along with offering smart home automation gadgets, the internet of things is essential to businesses. IoT gives businesses a real-time glimpse into how their systems actually function, offering insights into everything from machine performance to supply chain and logistics operations. The expectations, attitudes, and needs of consumers are being altered by the technology that large businesses are attempting to incorporate into their marketing strategies. The chapter makes an effort to explore various elements of leveraging the internet of things for marketing, identify some of the key issues, and propose potential solutions. The marketers can make use of IoT's enormous potential in the future. However, there isn't a lot of literature out there yet that is geared toward marketing IoT. Thus, this chapter might provide a brief overview of the subject.