Individualism behind Collectivism: A reflection from Saudi Volunteers

Volunteering is growing rapidly worldwide and has been recognized as a significant social force, contributing to social development. Motives for volunteering vary widely, ranging from collectivistic factors to individualistic ones. Collectivism is often identified as a main factor that contributes to volunteering, especially in collectivist societies. Our analysis shows that in Saudi Arabia—typically classified as a collectivist society—individualistic considerations such as learning skills, meeting friends, and releasing guilt mediate the effect that collectivistic motivations (e.g., prosocial personality and community identity) have on the decision of continuous volunteering. This finding is applicable to both males and females, to people in different forms of employment, across ages, and regardless of family members’ volunteering behavior, according to moderation analyses.