Abstract
Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.
| Original language | English |
|---|---|
| Article number | 1029 |
| Journal | International Journal of Environmental Research and Public Health |
| Volume | 17 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1 Feb 2020 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2020 by the authors. Licensee MDPI, Basel, Switzerland.
Keywords
- Brand prestige
- Quality of life
- Senior tourists
- Tour guide
- Word-of-mouth
ASJC Scopus subject areas
- Pollution
- Public Health, Environmental and Occupational Health
- Health, Toxicology and Mutagenesis
Fingerprint
Dive into the research topics of 'How to form wellbeing perception and its outcomes in the context of elderly tourism: Moderating role of tour guide services'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver