| Original language | English |
|---|---|
| Pages (from-to) | 1038-1050 |
| Number of pages | 13 |
| Journal | European Journal of Marketing |
| Volume | 53 |
| Issue number | 6 |
| DOIs | |
| State | Published - 19 Jul 2019 |
| Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Guest editorial
- Ben Lowe*
- , Yogesh Dwivedi
- , Steven Peter D'Alessandro
*Corresponding author for this work
Research output: Contribution to journal › Editorial
34
Scopus
citations