Abstract
This article addresses greenfield entry strategy of multinational enterprises in emerging markets by analyzing the influences of formal and informal institutional distance as well as international trade freedom. The empirical analysis is based on a sample of 263 greenfield market entries in manufacturing sector undertaken by Finnish firms during 1990–2013. The study results revealed that high formal and informal institutional distances led to the preference of greenfield JVs. The study also found that high level of international trade freedom moderates the influences of formal and informal institutional distances on greenfield entry strategy.
| Original language | English |
|---|---|
| Pages (from-to) | 140-170 |
| Number of pages | 31 |
| Journal | Journal of East-West Business |
| Volume | 23 |
| Issue number | 2 |
| DOIs | |
| State | Published - 3 Apr 2017 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2017 Taylor & Francis.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Emerging markets
- formal institutional distance
- greenfield entry strategy
- informal institutional distance
- international trade freedom
ASJC Scopus subject areas
- Business and International Management
- Geography, Planning and Development
- Development
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