Green persistence: unraveling the influence of green HR, green corporate strategy and green knowledge on employee persistence in green tasks

Purpose: The purpose of this study is twofold. First, it aims to empirically examine the relationship between green HR practices, green knowledge and employee persistence in green tasks. Second, it investigates the moderating effect of corporate environmental strategy on the relationship of green HR – green knowledge – employee persistence in green tasks. Design/methodology/approach: Responses from 355 employees across various companies in the Kingdom of Saudi Arabia were collected using a survey. The data were analyzed using simple mediation and moderated mediation models. Findings: This study confirms that green HR practices influence green knowledge, which in turn determines employee persistence in green tasks. Moreover, the results show that corporate environmental strategy positively strengthens the indirect relationship between green HR practices and employee persistence through green knowledge. Originality/value: This study offers a novel perspective on employee persistence in green tasks, including its proximal and distal predictors and a boundary condition. Specifically, it theoretically links and empirically tests corporate environmental strategy, green HR practices and green knowledge with employee persistence. Additionally, it develops a measurement scale for employee persistence in green tasks.