Abstract
Proactive companies analyze global megatrends to anticipate and leverage future opportunities in the marketplace. Limited body of academic research exists to facilitate global megatrends forecasting. The objective of this paper is to identify important global megatrends that are being facilitated by the rise of the World Wide Web. An attempt is also made to explore how these global megatrends are leading to the emergence of various global consumer trends. This thought-piece identifies three major global megatrends, namely Globalization, Rise of Networks and Open Innovation, which are being facilitated by the global expansion of the web.
Original language | English |
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Pages (from-to) | 14-27 |
Number of pages | 14 |
Journal | Data Base for Advances in Information Systems |
Volume | 40 |
Issue number | 4 |
DOIs | |
State | Published - 30 Oct 2009 |
Externally published | Yes |
Keywords
- Convergence
- Global Consumer Trends
- Global Megatrends
- Globalization
- Open innovation
- Ubiquitous Computing
ASJC Scopus subject areas
- Management Information Systems
- Computer Networks and Communications