Gamification of Crowd-Driven Environment Design

This article explores whether crowd-sourced human creativity within a gamified collaborative design framework can address the complexity of predictive environment design. This framework is predicated on gamifying crowd objectives and presenting environment design problems as puzzles. A usability study reveals that the framework is considered usable for the task. Participants were asked to configure an environment puzzle to reduce an important crowd metric, the total egress time. The design task was constructed to be straightforward and uses a simplified environment as a probe for understanding the utility of gamification and the performance of collaboration. Single-player and multiplayer designs outperformed both optimization and expert-sourced designs of the same environment and multiplayer designs further outperformed the single-player designs. Single-player and multiplayer iterations followed linear and exponential decrease trends in total egress time, respectively. Our experiments provide strong evidence toward an interesting novel approach of crowdsourcing collaborative environment design.