Frugal-based innovation model for sustainable development: technological and market turbulence

  • Qaisar Iqbal*
  • , Noor Hazlina Ahmad
  • , Zeyun Li
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

87 Scopus citations

Abstract

Purpose: This study draws on the upper echelon perspective and effectuation theory to put insights on the relationship between sustainable leadership and sustainable performance. Design/methodology/approach: The study had adopted the cluster-sampling approach to collect data from 500 small and medium enterprises (SMEs) established in China and India with 46.60% response rate. The SmartPLS 3.0 was employed for data analysis. Findings: This study verified the mediating role of frugal innovation in emerging markets. Both market and technological turbulence significantly moderated the sustainable leadership-frugal innovation relationship. Nevertheless, the effect of sustainable leadership on frugal innovation did not vary for the different values of entrepreneurial bricolage. Originality/value: This article contributes by revealing the moderating effect of market and technological turbulence as moderator. Greater market and technological turbulence led to greater impact of sustainable leadership practices on frugal innovation.

Original languageEnglish
Pages (from-to)396-407
Number of pages12
JournalLeadership and Organization Development Journal
Volume42
Issue number3
DOIs
StatePublished - 2020
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2020, Emerald Publishing Limited.

Keywords

  • Emerging market
  • Environment
  • Innovation
  • Resource-constraint
  • Sustainable leadership

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management

Fingerprint

Dive into the research topics of 'Frugal-based innovation model for sustainable development: technological and market turbulence'. Together they form a unique fingerprint.

Cite this