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Forming destination loyalty in pilgrimage tourism: its antecedents, including tour guides’ professional competencies, memorable pilgrimage experiences, brand identification, and brand love

  • Jinsoo Hwang
  • , Mohammadsadegh Omidvar
  • , Noman Sahito
  • , Taeuk Kim*
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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